Email Marketing Tips Blog by GETREPONSE

"GetResponse blog focuses on the email marketing
and autoresponder industry. It provides advice, marketing tips, email marketing research, and random on-topic rants." - by Getresponse team

The future of email

So, there are reasons to cheer. Email will remain the king amongst other forms of commercial communication – even though it’s been on top for some time and, as a product, has grown to the saturation phase.

For an experienced email marketer this fact can help set the course for future development.

Email’s peak position remains unthreatened. At the same time the ROIs of other forms of marketing are also projected to grow, with the forecasted flow of money mainly to mobile and social.

So, where should you be heading?

Simply follow the money to social media and mobile email marketing. If that’s the tendency, smart and advanced integration with those channels will be the key to success.

Your growth opportunity is in extending the scope and reach of your mailing campaigns to new audiences by recognizing and optimizing other channels, such as social networks, blogs, online resource libraries and mobile phones.

Email Marketing Tips

Here’s a bunch of tips from past entries (yes, we already saw it coming) to help you get ready for new things to come:

• Make yourself open and available for new prospects via Facebook;
• Turn your recipients into brand advocates by providing sharing options in your newsletters – incentivize sharing;
• Make your newsletters available via your social media accounts;
• Publish your newsletters in the Newletter/RSS Archive and Newsletter Directory to expand your reach to random web users and facilitate their sign ups;
• Have a webform available on your corporate blog and promote it (the blog) not only in your newsletters but also via your social media accounts,
• Make your newsletter mobile-friendly by adjusting its design and format to the limitations of the phone‘s screen and equip it with all sorts of handy information that a mobile user might need.

The DMA report outlines the tendencies for the future, and we need to treat it as a lesson to learn – you can optimize your ROI only if you’re always a step ahead.

So, is your $1 earning you $40 yet?

To start, GetResponse here: Response HERE